For PLAST’03, full colour ads have been published in 65 technical magazines and in 5 web marketplaces. Moreover, direct advertising has been made in sending 65,000 invitations to as many addresses of plastics and rubber processors, worldwide.

In Italy, the advertising campaign for PLAST’03 included 68 radio ads, 252 TV spots, 20 ads on newspapers, posters on buses in 13 cities, on taxis and in the underground stations in Milan. In the two airports of Milan, directly linked up with a bus service to the Milan fairground, 170 posters with PLAST’03 ad have been placed.